Developed and customized the website using WordPress and the Divi theme builder, ensuring flexibility, responsiveness, and a clean visual identity aligned with the clinic’s branding. Designed custom branding elements and logo assets to maintain a consistent and professional brand image across the site. Installed and configured relevant WordPress plugins to enhance functionality, performance, and security. Conducted competitor research and market analysis to define content structure, messaging, and positioning within the dental services market. Implemented a comprehensive on-page SEO strategy, including keyword research, optimized meta titles and descriptions, structured headers, image alt tags, clean URLs, and internal linking. Improved site speed and technical performance to enhance user experience and support higher search engine rankings. Created and optimized the clinic’s Google My Business profile to increase local search visibility and credibility. Set up Google Analytics, Google Search Console, and Bing Webmaster Tools to track website performance, user behavior, and SEO progress.
Conducted a comprehensive client needs analysis to define LMS functionality, onboarding flows, and training requirements. Performed competitor and market analyses to identify differentiation opportunities and feature gaps. Executed keyword research using Ahrefs and Serpstat to inform content marketing and SEO strategies. Planned and coordinated the integration of the LMS into the website, ensuring technical compatibility and usability. Collaborated closely with developers and designers, preparing clear task briefs based on client and product requirements. Managed and prioritized developer tasks, including bug fixes, feature requests, and performance improvements. Created educational content and product documentation to support training, onboarding, and user adoption. Built and maintained website content, resolving HTML/CSS and plugin-related issues. Implemented on-page SEO optimization (metadata, internal linking, keyword integration, and performance enhancements). Optimized content using SurferSEO to improve engagement and search visibility. Conducted testing and validation of new LMS features to ensure quality and reliability.
Created and maintained clear, accessible documentation for the platform features and services to support both users and internal teams. Managed and prioritized developer tasks, translating requirements into actionable features and addressing issues on time. Conducted thorough testing and validation to ensure the quality, performance, and reliability of new features. Built and maintained the multilingual website, handled plugin configurations, and resolved any HTML/CSS challenges. Performed competitive market analysis to inform strategic positioning and guide content priorities. Implemented on-page SEO strategies, including keyword integration, meta optimization, internal linking, and performance improvements to enhance organic reach. Executed keyword research using tools like Ahrefs and Serpstat to identify content opportunities and growth areas.
FreelanceBG